Evaluation - Kewaskum School District

Evaluation

ADVERTISING RUBRIC

	1	2	3	4
PROCESS Cooperation	Some sharing of ideas; participates in brainstorming; has a positive attitude.	Shares ideas most of the time; contributes to the task's completion; invites others to participate.	Shares ideas & insights with others; consistently contributes to the task; positively reinforces the good ideas of others.	Actively encourages discussion; analyzes the ideas of others and synthesizes them into new ideas; a leader in the task completion.
PROCESS Analysis of Resources	Notes taken on 1 web page; 2 ads analyzed; 1 ad brought from home.	Notes taken on 2 web pages; 3 ads analyzed; 2 ads brought from home with emotional appeal identified.	Notes taken on 3 web pages; 4 ads analyzed; 3 ads brought from home with 3 different emotional appeals.	Notes and reactions to 3 web pages; 5 ads compared and contrasted; 4 ads or 2 TV commercials with different emotional appeal brought from home.
PRODUCT Emotional Appeal	Little identifiable emotional appeal.	One element has emotional appeal; some persuasion felt.	Two elements have emotional appeal; presentation catches our attention.	All elements are emotionally charged and work together persuasively.
PRODUCT Creativity of Solution	Most elements of the idea are borrowed from other sources.	The idea has some original aspects and some expressive elements.	The idea has many original aspects; parts that were borrowed come together with a new twist.	The idea is totally new or a unique combination of borrowed elements; All aspects are expressive.

PRODUCT

Adherence to Advertising Techniques: slogan/jingle
layout/scenario
Bkgrd./setting
font/script

One element is very effective; others do not work together.

Two elements are effective; the others could use improvement.

Three elements are very effective; the fourth was done without enough thought.

All four elements are effective and work together like a seamless whole; the craftsmanship seems professional.

NAME:__________________________________________

Score yourself below:

Cooperation

Points:_____

Analysis of Resources

Points:_____

Emotional Appeal

Points:_____

Creativity of Solution

Points:_____

Advertisizing Techniques

Points:_____

Total Points: ______

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