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The Activities
To accomplish these tasks you will:
Day 1: First you will find out how advertising affects your life. Take the consumption quiz and the media quiz. Record your score in your sketchbook. Check out the cool cartoons and the comics. Pick your favorite and give a reason. If you have time, take a look at the New Dream Puzzle. We will talk about what you have discovered tomorrow.
Day 2: Today you will share the most important fact that you learned yesterday. You will explore the emotional deception in the handout "Marketing Human Feelings",and read and discuss the information in "The Emotional Tug of Advertising." At home you will collect 4 ads that illustrate 4 different kinds of emotional manipulation. These can come from the Internet or magazines.
Day 3: Using your ads you will try to stump the class. You will hide the name of the product, then read the "catch-phrase" or slogan to the class to see if anyone can identify the product or brand name. When they do, you can ask them to determine which emotion is being used to sell the product.
Day 4: Today you will take a look at what Ad Designers think is important. You may wish to jot down a few key words. As you critique the following ads, write down the product, the kind of emotional appeal, and some design elements that make them special. You will share your ideas with the class tomorrow.
Soap 1 Soap 2 Fem. Hygiene Hair Prep 1 Hair Prep 2
Airline 1 Airline 2 Shaving 1 Shaving 2 Flying Car
Cookie Soda Hat School Fast Food
Day 5: Today in your sketchbook you will jot down 4-6 product ideas. Be as innovative as possible. Your product should improve our lives and the world and be as appealing as possible.
In small groups we will take turns to do some brainstorming. We will discuss each product by suggesting improvements, slogans, and possible emotional manipulation. Each student will describe their best product idea on a 3X5 card and create a name for their Corporation. These ideas will be placed into the "Corporate File".
You will then select the role of either a Magazine Advertising Designer or a Commercial Filmmaker. AD Designers will work individually. Filmmakers may work in groups of 3-4. Your product ideas will be randomly selected from the "Corporate File". You will have 5 class periods to complete your project for the Corporation.
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